Sweepstakes CRM Manager
Cyprus
Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.
We are seeking a Regional CRM Manager to lead CRM strategy and execution for sweepstakes across US market. The ideal candidate will bring experience in international CRM management and a strong understanding of diverse customer behaviors and regulatory requirements.
Responsibilities
Design and manage localized CRM strategies for sweepstakes project within US market (Email, SMS, push notifications, in-app, and onsite messaging)
Own the customer lifecycle and optimize touchpoints across onboarding, engagement, retention, reactivation, and churn prevention
Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
Work cross-functionally with content, design, product, and analytics teams to deliver effective campaigns
Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn and apply data insights to drive performance
Ensure CRM campaigns comply with local laws, data privacy regulations, and responsible gaming practices where relevant
Serve as the primary CRM contact for all RoW-related markets and initiatives for sweepstakes
Requirements
3+ years of experience in CRM, ideally within iGaming, fintech, or digital entertainment
Demonstrated success in managing multi-regional or international CRM programs
Must have experience with Sweepstakes in the US market
Fluent in English (other languages are a plus, especially Spanish, Portuguese, or Arabic)
Strong hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar
Excellent analytical skills and experience in segmentation, A/B testing, and campaign optimization
Strong communication, collaboration, and project management skills
Proactive, adaptable, and comfortable working across varied cultural and market contexts
Based in or willing to relocate to Cyprus
What is on offer?
Competitive salary and benefits package
An opportunity to take ownership of diverse global markets
A collaborative and multicultural team environment
Fast-growing, innovative company with room for growth and creativity