Influencer & Social Media Manager

Mosta, Malta

Overview:

Our client, a dynamic digital agency in the rapidly expanding iGaming industry, is seeking a talented and driven Influencer and Social Media Manager to join their growing marketing team. This role offers the opportunity to lead influencer collaborations and craft compelling social media strategies that drive engagement, lead generation, and brand growth.

If youre passionate about social media trends, skilled at building meaningful partnerships, and have a creative edge, this is the role for you!

Key Responsibilities:

• Develop and execute comprehensive influencer marketing strategies to generate leads and player engagement.

• Identify, engage, and nurture relationships with influencers and brand ambassadors aligned with the target audience.

• Negotiate contracts and manage budgets for influencer partnerships.

• Create detailed content briefs and ensure influencers deliver engaging and on-brand materials.

• Monitor influencer campaigns and provide actionable insights to improve ROI.

• Design and implement a social media strategy aligned with the companys branding and marketing objectives.

• Develop and manage content calendars, posting schedules, and campaigns across all social media platforms.

• Create and oversee engaging video content, posts, and social campaigns that resonate with diverse audiences.

• Stay ahead of social media trends, platform updates, and emerging technologies.

• Optimize social media strategies based on performance analytics and KPIs.

• Partner with marketing, CRM, and content teams to align influencer activities with broader brand initiatives.

• Build relationships with industry partners to leverage mutual growth opportunities.

• Act as the point of contact for influencer-related activities and collaborations across markets.

• Track KPIs, including FTDs (First Time Depositors), player values, influencer budget utilization, and campaign ROI.

• Provide comprehensive performance reports with data-driven recommendations for improvement.

• Research and onboard new influencers and evaluate market-specific opportunities.

Requirements

• A-level or higher education, with at least 2+ years in a social media or influencer marketing role.

• Proven experience managing influencer campaigns and driving measurable results, particularly within the iGaming or digital marketing industries.

• Exceptional communication, negotiation, and relationship-building skills.

• Creative thinker with a strong ability to develop engaging and on-brand content ideas.

• Strong analytical skills to measure performance and adapt strategies.

• Expertise in social media platforms (e.g., Instagram, TikTok, YouTube) and influencer tools.

• Familiarity with the Turkish and Swiss markets is highly advantageous.

• Fluent in Turkish and/or German is beneficial but not required.

• Highly organized with a disciplined approach to processes and deadlines.

• An open, creative mindset eager to experiment and innovate.

• Adaptability to a fast-paced, dynamic environment.

What We Offer:

• Be part of a collaborative and innovative team at the forefront of iGaming marketing.

• Opportunities for career development in a rapidly growing industry.

• The chance to work on impactful campaigns with leading influencers and cutting-edge strategies.

If youre ready to lead impactful social media and influencer campaigns while contributing to the growth of a leading digital agency, apply now and take your career to the next level!