Commercial Director
Malta
Our client is looking for an ambitious leader to develop and own the commercial performance of our client’s international brands, reporting into the Managing Director.
As the Commercial Director, you will be instrumental in shaping and executing the commercial strategy to propel the business success, by leading their strategic planning and ensuring that their leadership teams are focused on delivering the company plan. This role is pivotal in driving revenue growth, expanding market presence, and fostering strategic partnerships.
The role will ensure our customer experiences are best in class by reducing customer friction points. They will work closely in a matrix organisation with Commercial, Tech, Product, Customer Services, Operations and Venues teams in order to identify issues and create actionable business plans to mitigate issues quickly.
This role requires a deep understanding of the digital gambling market, strong leadership skills, and a proven track record in creating successful marketing campaigns. The ideal candidate will be innovative, analytical, and results-driven.
In this role, you will lead a commercial team to drive the strategy forward for the business
Responsibilities:
Develop and implement the commercial strategy to achieve business goals and revenue targets of all company brands
Identify and evaluate new market opportunities and revenue streams
Oversee market research and competitor analysis to inform strategic decisions
Prepare and manage the commercial budget, ensuring cost efficiency and financial performance and collaborate with the finance team to report on finance performance, providing insights and recommendations to the executive team
Manage and optimise pricing strategies, promotions, and customer acquisition costs while monitoring and analysing key performance metrics to identify areas of improvement and drive revenue-generating initiatives
Cultivate a workplace culture that empowers teams to thrive and overdrive performance.
Win more market share by being creative and innovative outside of current scope to attract new methods of bringing customers to our brands
Responsible for the customer research budget and its outputs, ensuring the company has a good customer lens on their brand
Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve the strategy
Monitor and report on marketing expenditure and campaign performance
Utilise data analytics to measure and improve campaign performance and ROI
Create a unique environment for people to learn quickly and develop their careers.
Lead, mentor and inspire a team of professionals to achieve the digital strategic business plan
Foster a highly collaborative and high-performance culture within the International team and with external stakeholders
Identify and establish partnerships with key stakeholders, influencers and affiliates to expand our reach and influence to new players
Ensuring the voice of the customer is heard in the future roadmap
A key member of the leadership team, working on the delivery of our P&L alongside the other direct reports of the Managing Director
Requirements
4-5 years experience in a Head of or C level role within Commercial/Marketing and related areas within B2C iGaming operators.
Experience in iGaming operations within the Spanish market would be preferred.
Proven success in leading and managing an iGaming brand P&L
Demonstrated track record of driving revenue growth, achieving commercial objectives and designing and implementing strategic plans
Broad gaming experience across other digital gaming functions (CRM, Marketing, Content, Product) is preferred
Experience working in a matrix management structure, ideally across multiple territories.
Exceptional leadership, collaboration, and communication skills, coupled with an analytical mindset for data-driven decision-making
Financial acumen with a track record of managing budgets and driving financial performance
Excellent leadership, communication, and interpersonal skills.
Ability to chair and lead cross-functional working groups, effectively managing internal stakeholders
Creative thinker with a passion for innovation and continuous improvement.
Customer focus with attention to detail
Knowledge of industry regulations and commitment to responsible gaming practices.